I developed the Chow Asian Kitchen branding from an initial rough idea brought to me by the client. The logo uses shapes, inspired by elements from traditional asian patterns, that are also taken into a set of icons. Combined with a vibrant colour palette these form a brand look and feel that has been rolled out across a number of Chow Asian Kitchen sites.
“Ellen has a great understanding of how to take a concept forward. She was instrumental in all the main aspects of how our Chow Asian Kitchen developed, from the design of the logo, through to all the graphics/colours and even the choice and design of the staffs uniforms. The customer response to this new brand has been great and over the past 18 months we have gone from 1 test location in Reading to a chain of 10 outlets across the UK.
We have used Ellen’s services over the past few years to help us improve the look and feel of all 3 of our brands, Chozen Noodle, Wrapid and Chow Asian Kitchen, which as a group have 33 locations in the UK.”
MATTHEW KIRBY
CEO,
CHOZEN HOLDINGS LTD