Time To Talk Befriending asked me for advice about re-branding their charity. They were reconsidering their name, and knew they needed a stronger brand that would reflect the friendly and professional way in which they ran their charity, and a logo that stood the test of time as they intend to grow and develop the charity in to other areas of the country.
I thoroughly researched and explored the possibility of a name change, however the decision was made to keep the existing name, but with a stronger strap line that has a confidence and authority. The brand I designed keeps the colours of their previous logo, with the addition of more colours to further reflect the warmth, passion and effervescence of Time To Talk.
“Ellen has a huge heart for using her design expertise to help charities such as ours to make a positive impact in the communities in which we serve. Ellen is approachable, thoughtful, trustworthy, creative and inspiring to work with.
Ellen went over and above to try and understand the vision I was carrying for the charity. From the offset Ellen extracted key information from myself, the team and supporters that enabled her to start the creative process. Ellen delivered all of the branding and associated marketing materials within a tight timeframe.
The end result is far superior than I had ever hoped for. It perfectly represents who we are and what we stand for. I am beyond happy with the new branding. I could write many reasons why but in short it is because it; truly represents the ethos of the charity, it is strong, friendly and professional... I couldn't have asked for more!”
EMILY KENWARD,
FOUNDER & CEO, TTTB