Open To Create… requested my help with a brand refresh. They had a logo that they loved, and after investigation of a possible new design it was felt they should stick with this original logo but have a fresh, crisp re-drawn version and new font to coincide with a new website design. As well the main brand of Open To Create… I worked on logos for two other parts of the business that needed branding and tied these in with the main brand.
“Ellen is very easy to work with and clear about the design process from the get-go – I found the branding questionnaire at the start of the process very helpful to clarify our needs for a brand refresh. Being able to see Ellen's early stage ideas through to selecting one of the top ideas helped us not get to bogged down in choice but also felt collaborative enough for us to be at the centre of the process. We have used Ellen twice now on branding projects 10 years apart. It felt natural to come back to her again as she just seems to 'get us' and we knew this would cut down on time, energy and budget in getting to the nub of our challenges. Other incredibly valuable parts to Ellen's service is the brand guidelines with colour instructions which helps us support new team members to get going on marketing and print projects with ease and clarity.”
ANNA B. SEXTON
ARTIST, CREATIVE SOCIAL ENTREPRENEUR & FACILITATOR; FOUNDER OF OPEN TO CREATE...